13 Marketing Mistakes to Avoid - auto alarm

by:Kingcobra     2019-10-10
13 Marketing Mistakes to Avoid  -  auto alarm
To be successful and profitable, you must start using the most effective marketing strategy.
The less obvious fact is that you also have to stop using the most ineffective money --
Waste marketing strategy
I call them 13 fatal marketing mistakes.
While this list does not cover all possible marketing errors, it does describe some of the most expensive, disruptive and common marketing errors made by many small business owners.
It is relatively easy to produce profitable results with a well
Marketing strategies that are planned, tested and validated.
However, by making any of the following 13 fatal marketing mistakes, it would be easier to lose thousands of dollars. 1.
Trying to create sales with one
Marketing strategy.
This is the most basic marketing strategy used by most small business owners today.
Everywhere.
It consists of advertising, flyers, or other marketing devices that simply announce the name of the business and may list some basic features of the product or service and end with an address and phone number.
Potential customers are now expected to respond to this type of marketing by purchasing products or services immediately.
Unless you provide a very highdemand, hard-to-
Get products/services (
Original painting of Van Gogh, tickets for Super Bowl, etc. )
This marketing strategy almost always results in little or no response at all.
This strategy completely ignores the psychological purchase order of consumers.
It's like walking up to a stranger at a party and asking if you 'd like to marry me?
What do you think will happen? 2.
I don't know which marketing efforts you have are producing results and which are large sums of money --wasters.
Even new businesses are investing up to a dozen marketing devices at any given time.
Not only do we talk about traditional media, such as newspapers or Yellow Pages advertising, but there are many other media that may not be so obvious.
These marketing tools either contribute to the profits of your business or destroy it.
Most business owners don't know which one is.
If they do, they can easily guarantee increased profits by investing more in winning devices and eliminating money --
Waste equipment. 3.
Hope your prospects know what you want them to do.
Never, never, never.
Looking at most small commercial ads, you'll find that business owners are almost always assuming that readers/prospects will know exactly what they want them to do. . .
Not telling them.
There will be a phone number and an address at the bottom of the ad.
Usually nothing.
After reading their ads, ask one of these business owners what they want potential customers to do and they will most likely reply and buy my product!
Not obvious? ?
The answer is loud NO!
First of all, there is very little information in a typical marketing work that allows consumers to make purchase decisions immediately.
So this is not the action that consumers expect.
Second, the market competition for potential consumers is fierce.
Prospects typically come into contact with dozens of ads for basically the same product/service.
Obviously, he or she will not act on every ad.
How do you ensure that they will respond to your marketing work and take specific actions that you intend to take?
It's not, of course, to assume that they know or know what you want them to do.
In order for business owners to tell potential customers what action should be taken next, business owners must know what the action should be.
Once you know the order of psychological purchases, the next expected action becomes apparent. 4.
Look forward to hearing more from your potential customers.
Closely related to fatal error 3 is the marketing department, which once again simply announces the name of the enterprise, listing some basic features of the product or service, ending with an address and phone number. . .
Then ask for more information from potential customers.
The last thing a Prospect wants is to feel stupid.
What information should they ask?
Does this mean that the business does not have brochures or any other literature?
Do they take notes? ?
Will there be tests?
Another thing that no Prospect wants is to feel pressured.
Whether it's true or not, the average outlook assumes they will get a high
If they call me, there's pressure to sell.
Most people don't want to risk this pain.
So calls to more information labels are almost always ignored.
While there may be no problem with the response of some potential customers to this vague instruction, most people have it.
If you doubt that. .
Try putting it at the bottom of your marketing article.
You will soon believe that there are very few potential customers and, if so, respond to fatal marketing errors for more information. 5.
Focus your marketing efforts on you or your company.
It seems natural to tell your prospects you and your company.
We are proud of what we do and how we do it, and we believe that our prospects will be moved and motivated to act.
We have been in business for 16 years . . . . . . We are an award-winning
Edge organization. . . We are equipped with the latest miniaturetechno, laser-Nuclear Guide-
Activated widget
These phrases often cause the following reactions from potential customers: so what? Big deal. Who cares?
Please don't get me wrong.
I am not saying that your marketing materials should not include background information about you and your company and/or specifications about your products/services.
I mean, it should be supportive information, not your primary marketing information.
It's a fatal marketing mistake to think that a potential customer cares about the same things you care about. They rarely do.
However, they do care a lot about something completely different.
Once you know what it is and solve it forcefully and clearly in your marketing, you will start to attract potential customers like magnets. (
Adbygoogle = window. Adbygoogle | []). push({}); 6.
Not taking advantage of many free or low prices
Cost, but profit, marketing methods.
Ask a typical small business owner what marketing is and he/she may reply to the ad.
What kind of advertising?
Yellow Pages advertising, newspaper advertising, magazine advertising, radio advertising, TV advertising, billboards, bus cards, Val-
Pak Mail, etc.
While all these ad devices are certainly part of a successful marketing strategy, there are dozens of low-cost ads as well. cost and no-
Cost Marketing methods available to small business marketers.
By simply discovering and applying these simple lowcost, no-
Cost approach, you will be able to significantly expand the effectiveness and profitability of your marketing efforts. 7.
Copying a competitor's mistake
If everyone else does, then it must be the right thing to do.
Do you remember my mother's warning? if everyone jumps the bridge, do you want to jump too?
Look at local small business ads in any newspaper and you will find the same basic format, the same basic information, the same basic strategy (
See no fatal marketing errors. 1). . .
The same basic results;
Little or no response.
We feel safe in the crowd.
It is safe to do what others are doing.
We also believe that if it works for them, it works for us as well.
Unfortunately, the success of a business rarely comes from a factor in its marketing strategy.
Their success is the result of a combination of marketing elements;
From where they are, to where they may lack competition, to where they have a personality and are rich or lack aggressive marketing.
However, we rarely consider all these strategic factors when copying our competitors.
Copying a marketing element from a competitor is like going deep into their pile of puzzles, taking out a piece and then trying to get it into your puzzle.
It rarely works because your marketing puzzle is unique and each piece has to match perfectly with all the rest of you.
Also, any success that a competitor may be experiencing can often come from some of their less obvious or less obvious marketing methods.
Usually highly visible elements (
Advertising, flyers, brochures, etc. )
One of the worst.
You end up copying the profit losers, not developing your own profit winners. 8.
Direct your marketing to everyone, but no one, especially many small businesses, fails to identify who is their best prospects, where they live, or how to contact them effectively and efficiently.
This is a key first step in any successful marketing strategy.
By skipping this step, they turn to run vague and generic-
In local newspapers, magazines, radio, television, cable, Val-
Pak Mail, Internet sites, etc.
They hope that by showing the most people their general information about the business, the result will be the highest sales. Wrong.
Unfortunately, effective marketing does not work for them.
In fact, in most cases, at any given time, only a small number of readers/listeners/viewers of mass media need your products or services.
It may be difficult for some business owners to believe this, however, it is true.
No one needs or needs your product or service.
By not positioning your marketing to your best, logical outlook, you are wasting most of your marketing money on people who are not interested or interested in your product or service
If there are only 100 real prospects for your product or service out of 10,000 possible readers of a publication, why would you spend thousands of dollars over and over again to 9,900 non-prospects?
However, this is the way most small business owners choose because they do not know that the achievement will be much higher.
Effective profit strategy. 9.
One of the big marketing mistakes many small businesses make is that they put marketing money into image marketing.
Some of their marketing work may be smart or even humorous.
This marketing rarely requires action from potential customers. The result?
Wasted marketing money. . .
Who saw the vague idea of marketing work. . .
And setbacks.
Big companies like Pepsi or Nike are interested in the name identification and specific image of their brand.
So they spend millions of dollars on ideas, often interesting marketing pieces, designed to impress the target market with their image, rather than selling directly or immediately.
Obviously, your image and name recognition are important for the success of your small business.
But more importantly, sales will grow steadily immediately.
How do you determine if your marketing is focused primarily on image marketing?
Your marketing work does not require immediate concrete action from your prospects. This money-
Marketing mistakes that waste and destroy sales are much more common than you think. 10.
Give up your prospects after one or two follow up
Active and effective marketers know that persistence and repetition are critical to success.
When the customer says no, the sales begin.
"But too many business owners spend a lot of time and money to attract potential customers of their business and then either follow --
Just be with them once, or, though it sounds incredible, never follow them --
Totally with them.
Successful salespeople know that most of the sales are made after the seventh or eighth visit.
Very few people were manufactured after only one trackingup call.
There are many reasons for your potential customers not to buy from you immediately.
They may not be ready to make a decision.
They may have more pressing things to do.
They may not be comfortable enough for you or trust you enough to buy it now.
They may have more questions about your product/service but are not answered.
They could have you and 2-
Your competitors and try to determine which company is their best choice.
By following up over and over you will have a huge advantage over your competitors as few people will follow up more than once.
When your prospects are ready to buy, it can be a week from now or six months from now, if you are the most important person in their mind, you
You can only do this through continuous follow-up. 11.
Henry Ford, who has often changed your marketing strategy, told an advertising executive at the advertising company, "it's time you come up with a new advertising campaign.
We 've been using this for too long and I'm sure the public will be bored with it.
Ford was reportedly annoyed after hearing the news, "But sir, we haven't even started the campaign yet.
The public has never seen it.
"After reading dozens of campaign speeches, he got bored with it.
He wants to see something new and different.
You never stop using something that still works because you, your employees or your friends are tired of it.
In successful and profitable marketing, you should only listen to your customers because they vote in dollars instead of opinions. 12. Expecting word-of-
The way your mouth is recommended. . .
Just go through chanceWord-of-
Word-of-mouth marketing is an extremely important factor in the success of any enterprise marketing.
However, most small businesses make a big marketing mistake by thinking that these referrals will come up automatically.
If your service is good and the price is competitive, you may get some news. of-Recommended word of mouth.
However, more initiative and effort is needed to generate a large number of profitable referees.
Unless someone comes to us and specifically asks us to recommend a good dentist, doctor, vet, we may not be actively promoting these businesses to our friends and neighbors.
What is the frequency of any year you are asked to recommend a good dentist or auto alarm specialist?
The opportunity is coming. . .
Not very often, if any.
That's why you get the recommendation. . .
Just chance.
Like most small business owners)
A fatal marketing mistake.
The most deadly mistake. . . 13.
Based on guesses, assumptions, or suggestions from friends, relatives, or business associations, guessing the elements of a marketing strategy may be the worst way to invest in a marketing budget.
You're actually making sure you get the same result by guessing the specific sequence of numbers needed to open the lock.
Because each successive step is associated with the success of the previous step, a wrong guess can ruin your chances of success.
Most people, including many small business owners, mistakenly believe that marketing is more of an art than science.
Those views of marketing are artistic ones, thinking that anyone's views of marketing are as effective as others.
In fact, marketing is largely a science with specific principles, rules, and quantifiable results.
Because marketing is an art philosophy, people's views on marketing are mostly based on myths, not facts.
Show two ads to ten people and let them choose what they think is better.
Nine out of ten will choose those who lose profits, not those who lose profits. Why?
Because they don't know and don't recognize the marketing principles and strategies that make powerful marketing products a profit winner.
So they base their views on this vague subjective standard such as the appearance of smart, cute, different and artistic, and the appeal of the fun/Pun intended for advertising.
These criteria are rarely related to producing the most responses, but they are related to wasting your marketing investment and damaging your potential sales.
The best way to develop a successful and profitable marketing strategy is to take advantage of this knowledge and have discovered the experience and skills of people with effective marketing methods and ineffective methods.
These findings should always be based on measurable results from objective tests. . .
There is never a subjective opinion or assumption.
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